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Google makes commitments on the future of online advertising

Google makes commitments on the future of online advertising

Google makes commitments on the future @funchat2000.com, of online advertising.The American giant has made further concessions to the British antitrust. It wants to ensure that its competitors will not be harmed by the scheduled end of third-party cookies in its Chrome browser in 2023.

Reassure, reassure again, reassure always. This has been the watchword since Google announced in early 2020 that it intended to delete third-party cookies from its Chrome browser - small files that record the behavior of Internet users and are used to send them targeted ads based on their interests. , but also to measure the effectiveness of advertising campaigns.

Advertising professionals fear that Google will take advantage of this upheaval to further strengthen its control over the sector. A proactive investigation was opened in early 2021 by the CMA (the British competition authority) on the subject (also scrutinized by the French CNIL and European antitrust).

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